ECCO Network News

All around the world ECCO's communication specialists are watching developments not only in our industry but also in society, politics and economy. They perform surveys, hold seminars and take part in interesting discussions. This is the place where we share this knowledge with you.

Five essential questions for measuring PR success

How to measure success in PR? This question is one of the central discussion topic since the industry exists. Here are some interesting views from down under by Senior Account Manager Katie Eastment.