How to measure success in PR? This question is one of the central discussion topic since the industry exists. Here are some interesting views from down under by Senior Account Manager Katie Eastment.
ECCO Network News
The African Public Relations Association (APRA) have partnered with ECCO South Africa | Reputation Matters in a massic survey of ethics and reputation spanning the entire African continent
How many corporate blogs are out there? How many of them are really successful? The risk of failure is high when blogging. Dominik Allemann, head of ECCO Switzerland, knows how to avoid the pitfalls.
Lucy C. Cronin, head of ECCO Ireland | Instinctif spoke to Media HQ's blog about her profession and her personal views on the business.
Thorsten Hofmann, head of ECCO Berlin and member of the ECCO crisis task, published a book on negotiation tactics. For now, it's only available in German.
Reputation Matters’ proprietary reputation measurement tool, the Repudometer®, quantifies an organisations’ reputation. Latest results show the increasing importance of social responsibility.
Thorsten Hofmann, head of ECCO Berlin, is one of Germany's most renowned negotiation specialists. He shares his expertise in the new English version of his Negotiation Blog.
ECCO London | Pagefield joined forces with former members of Bell Pottinger's litigation and crisis agency. PR Week spoke to Pagefield founder Mark Gallagher and Stuart Leach, head of the new firm.
Bernet PR is becoming Bernet Relations. The Swiss communications agency is undergoing a comprehensive rebranding.
ECCO analysed the social media presence of top CEOs in more than 20 countries
– The French are the most active ones, followed by Norwegians and Australians
– In US CEOs have by far the most followers