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ECCO Network News

All around the world ECCO's communication specialists are watching developments not only in our industry but also in society, politics and economy. They perform surveys, hold seminars and take part in interesting discussions. This is the place where we share this knowledge with you.

11 Reasons why corporate blogs fail, and how to prevent them doing so

How many corporate blogs are out there? How many of them are really successful? The risk of failure is high when blogging. Dominik Allemann, head of ECCO Switzerland, knows how to avoid the pitfalls.

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The end of discretion for private banks?

Many enterprises of other industry segments or personalities ask themselves: how do we exploit the power of far-reaching social-media channels without exposing ourselves to communication risks?