How many corporate blogs are out there? How many of them are really successful? The risk of failure is high when blogging. Dominik Allemann, head of ECCO Switzerland, knows how to avoid the pitfalls.
ECCO Network News
Lucy C. Cronin, head of ECCO Ireland | Instinctif spoke to Media HQ's blog about her profession and her personal views on the business.
ECCO analysed the social media presence of top CEOs in more than 20 countries
– The French are the most active ones, followed by Norwegians and Australians
– In US CEOs have by far the most followers
Many enterprises of other industry segments or personalities ask themselves: how do we exploit the power of far-reaching social-media channels without exposing ourselves to communication risks?
You often don’t know what to believe these days. This phenomenon is not completely new, today you have also got to cut through a jungle of buzzwords.
In a world where audiences are growing sceptical of advertising, consumers are increasingly turning to influencers to gain information on the brands, products and services they use in everyday life.