Many enterprises of other industry segments or personalities ask themselves: how do we exploit the power of far-reaching social-media channels without exposing ourselves to communication risks?
ECCO Network News
You often don’t know what to believe these days. This phenomenon is not completely new, today you have also got to cut through a jungle of buzzwords.
In a world where audiences are growing sceptical of advertising, consumers are increasingly turning to influencers to gain information on the brands, products and services they use in everyday life.