Portugal already won an inofficial World Cup: According to ECCO research their team has got the most social media followers among the 32 participants of FIFA worldcup 2018 in Russia.
Golden Sabre Award for Communication on Multiple Sclerosis
The series draws attention in Turkey because it’s the first TV series based on a disease.
Behind every section of the directory, the MS experts consisting of expert doctors related to the theme of that section, and the behind-the-scenes footage of the residents of MS are simultaneously published at www.yolarkadasimsin.com. This web site contained information about MS and was supported by Novartis.
The main goal of the series, which focuses on the love of two lovers, both of whom are MS patients, is that being an MS patient does not mean breaking from social life. It aims to change the false perception about MS and to make MS better understood in the society. The series aimed at ensuring that the society does not approach the MS with prejudice, indicating that MS differs from person to person. It is also emphasized that close follow-up, positive approach, and lifestyle modification are crucial to influence disease progression.
Media relations began 1 month prior to the launch of the series. In addition to the players communication, special interviews were organized where press people met real people who suffered from MS. Director Gani Müjde and the actors were hosted in many TV shows.
On May 25, World MS Day, a positioning project was prepared by Communication Partner by choosing "orange" color in order to increase social awareness for MS disease. In this context, "orange" colored ties and scarves were sent to the presenters of the news programs which were mostly watched by MS Society of Turkey. At the same time, to increase engagement, they were informed about the negative experiences of people living with MS in social life. On May 25th, World MS Day, various news presenters in TV channels voluntarily used these orange colored materials, which was the height of engagement.
On the evening of May 26th, magazine press and special invitees attended the gala show and the first series of the audience was watched.
A total of 249 media outlets were obtained from 53 printed media (17.956.951), 16 from TV (12.597.907) and 180 from internet (113.539.824) within the context of the media relations conducted between May 10 and July 27, and a total of 144,094,682 people were accessed. Total number of views of 5 episodes reached to 84.995 in only 1 week.
Thorsten Hofmann, head of the Institute for Crisis, Change and Conflict Communication C4, presents in his latest blog entry four strategies that will help you succeed in any negotiation.
Communication experts from all over the world meet twice a year at ECCO Network Conferences to exchange ideas, best practice and thoughts on industry trends. This time Bernet Relations was the host.