How many corporate blogs are out there? How many of them are really successful? The risk of failure is high when blogging. Dominik Allemann, head of ECCO Switzerland, knows how to avoid the pitfalls.
What's the difference between Public Affairs and Public Relations
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Thorsten Hofmann, head of ECCO Berlin and member of the ECCO crisis task, published a book on negotiation tactics. For now, it's only available in German.
Reputation Matters’ proprietary reputation measurement tool, the Repudometer®, quantifies an organisations’ reputation. Latest results show the increasing importance of social responsibility.