How to measure success in PR? This question is one of the central discussion topic since the industry exists. Here are some interesting views from down under by Senior Account Manager Katie Eastment.
People want to know they are doing business with socially responsible organisations.
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The African Public Relations Association (APRA) have partnered with ECCO South Africa | Reputation Matters in a massic survey of ethics and reputation spanning the entire African continent
How many corporate blogs are out there? How many of them are really successful? The risk of failure is high when blogging. Dominik Allemann, head of ECCO Switzerland, knows how to avoid the pitfalls.