Podcasts, a powerful communications channel – One of four listens to them in Poland

In January around 1.000 polish people over 18 responded to a questionaire about their use of podcasts prepared by ECCO Poland | On Board Think Kong. It shows clearly that this medium must not be underestimated. 25 percent use it regularly, mostly while performing other activities.

Similar research results are reported from the US. New York Times writes: "The number of podcast listeners has increased sharply this year, according to a new report. More than half the people in the United States have listened to one, and nearly one out of three people listen to at least one podcast every month. Last year, it was more like one in four."

Use of podcasts in Poland

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