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Invisible CEOs – Top managers are too silent on social media channels
A country-by-country analysis shows that French CEOs are the most active. 7 out of 20 French top managers (35%) have a Twitter account and 14 are present on LinkedIn (70%). Norway is second where 6 out of 20 CEOs are active on Twitter and 13 have a LinkedIn profile. Australia comes third with 5 CEOs on Twitter and 10 on LinkedIn.
Surprisingly in the home of social media, the US, CEOs are very reluctant to use these channels. Only 5 CEOs are present on Twitter and 7 on LinkedIn. Nevertheless we find the social media stars among them. Apple CEO Tim Cook has more than 5 million followers on Twitter. The unchallenged number 1 on LinkedIn is Microsoft CEO Satya Nadella with over 1.5 million followers.
For the study, ECCO analysed data from following countries: Australia, Austria, Brazil, Czech, Egypt, France, Germany, Hungary, Ireland, Italy, Norway, Poland, Russia, Sweden, Switzerland, UK and USA plus a regional analysis for Latin America (including Argentina, Chile, Colombia, Mexico and Peru).
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