Portugal already won an inofficial World Cup: According to ECCO research their team has got the most social media followers among the 32 participants of FIFA worldcup 2018 in Russia.
Invisible CEOs – Top managers are too silent on social media channels
A country-by-country analysis shows that French CEOs are the most active. 7 out of 20 French top managers (35%) have a Twitter account and 14 are present on LinkedIn (70%). Norway is second where 6 out of 20 CEOs are active on Twitter and 13 have a LinkedIn profile. Australia comes third with 5 CEOs on Twitter and 10 on LinkedIn.
Surprisingly in the home of social media, the US, CEOs are very reluctant to use these channels. Only 5 CEOs are present on Twitter and 7 on LinkedIn. Nevertheless we find the social media stars among them. Apple CEO Tim Cook has more than 5 million followers on Twitter. The unchallenged number 1 on LinkedIn is Microsoft CEO Satya Nadella with over 1.5 million followers.
For the study, ECCO analysed data from following countries: Australia, Austria, Brazil, Czech, Egypt, France, Germany, Hungary, Ireland, Italy, Norway, Poland, Russia, Sweden, Switzerland, UK and USA plus a regional analysis for Latin America (including Argentina, Chile, Colombia, Mexico and Peru).
Thorsten Hofmann, head of the Institute for Crisis, Change and Conflict Communication C4, presents in his latest blog entry four strategies that will help you succeed in any negotiation.
Communication experts from all over the world meet twice a year at ECCO Network Conferences to exchange ideas, best practice and thoughts on industry trends. This time Bernet Relations was the host.