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Invisible CEOs – Top managers are too silent on social media channels
A country-by-country analysis shows that French CEOs are the most active. 7 out of 20 French top managers (35%) have a Twitter account and 14 are present on LinkedIn (70%). Norway is second where 6 out of 20 CEOs are active on Twitter and 13 have a LinkedIn profile. Australia comes third with 5 CEOs on Twitter and 10 on LinkedIn.
Surprisingly in the home of social media, the US, CEOs are very reluctant to use these channels. Only 5 CEOs are present on Twitter and 7 on LinkedIn. Nevertheless we find the social media stars among them. Apple CEO Tim Cook has more than 5 million followers on Twitter. The unchallenged number 1 on LinkedIn is Microsoft CEO Satya Nadella with over 1.5 million followers.
For the study, ECCO analysed data from following countries: Australia, Austria, Brazil, Czech, Egypt, France, Germany, Hungary, Ireland, Italy, Norway, Poland, Russia, Sweden, Switzerland, UK and USA plus a regional analysis for Latin America (including Argentina, Chile, Colombia, Mexico and Peru).
This year's EU election in Austria was overshadowed by the "Ibiza scandal". ECCO Austria did an analysis of the voting results taking into account this affair.
Thorsten Hofmann, head of the Institute for Crisis, Change and Conflict Communication C4, explains what we can learn for our professional life from everyday negotiation situations.