Thorsten Hofmann on Distant Profiling

Thorsten Hofmann, Managing Director of ECCO Berlin | Advice Partners and head of the Institute for Crisis, Change and Conflict Communication C4, discusses how behavioural predictions for different scenarios can be calculated on Distant Profiling profiles and how it is used in many different ways in the corporate context. Read the full article “Distant Profiling – Knowing how your opponent works” on his

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Social Media Switzerland 2018: 5 Learnings

Social media in Swiss companies 2018. The Bernet ZHAW study shows more and more experience, resources and a strategic view. Too often, social media applications are limited to projects or departments.