Thorsten Hofmann's negotiation blog goes international

Thorsten Hofmann, head of ECCO Berlin, is one of Germany's most renowned negotiation specialists. He shares his expertise in the new English version of his Negotiation Blog.

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Five essential questions for measuring PR success

How to measure success in PR? This question is one of the central discussion topic since the industry exists. Here are some interesting views from down under by Senior Account Manager Katie Eastment.