PR ‘noise’ can buzz off
In a post-social media, AI-fuelled, globally-connected world the last thing IMPACT’s general manager, Frances Dwyer, expects to receive is a brief calling for a “quick campaign to generate ‘buzz’.
ECCO Network News
All around the world ECCO's communication specialists are watching developments not only in our industry but also in society, politics and economy.
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Public Affairs 
International Research by ECCO: Corona doesn’t change top CEO’s communications habits
International ECCO survey: Top CEOs stick to their communications habits through the Corona crisis. Only those already active on social media use them now.
Grassroots campaigns in the post-print era
IMPACT’s Gabi Selwyn explores the new communication imperatives for engaging with audiences at a local level.
Re-integration reservations
IMPACT’s resident extrovert, Nicole Webb, explores why ‘back to normal’ feels wrong and how some brands are getting re-integration right.
Re-imagining communications in a COVID world
What have we learned about ourselves and how will this change the way we communicate with one another? Frances Dwyer, General Manager at IMPACT, shares her vision for a purpose-led future.
The pivot playbook – where and how to pitch in a changed media landscape
As PR professionals, pivoting is par for the course. Ducking, weaving and finding new approaches as we negotiate with media to achieve results for clients is a perennial part of our playbook.
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