The ECCO Blog
All around the world ECCO's communication specialists are watching developments not only in our industry but also in society, politics and economy.
You and your internal climate – how to get real insights
Organisations need to find different and better ways to conduct business during a global pandemic. Engaging and listening to employees are a top priority, but real insights need a local angle.
Research 
Does the communications industry rely too heavily on data?
Marketers increasingly expect data to inform decision making at all points in a campaign. Has that expectation given the industry a crutch to lean entire campaigns on single data points?
Five steps towards a sustainability strategy
As more countries around the world are shifting toward a circular economy, the business community is also expected to work within the ecological boundaries.
Content for the new-age brain – the essentials
Fast-paced, multi-screen living is changing our brains. We spoke to the king of Australian citizen neuroscience, Phil Dye, for content essentials to connect with digital-age minds.
“Communication is key to realize the sustainable development goals (SDG’s) of UNs Agenda 2030”
ECCO-members from all parts of the world had gathered to discuss the impact of the Sustainable Development Goals (SDG).
Brand activism is on the rise and you need to find your authentic place in it
They are just some of the social activism movements that have spread like wildfire in recent years. Besides making the world a better place, authentic brand activism can increase brand exposure.
Digital Tastings made by Ecco Germany | ad publica: We drink to that!
We transformed the planned tastings into digital events at an early stage and we are certain that this format is not an interim solution.
How does Clubhouse fit into the communications mix?
Clubhouse is latest hype in Social Media. As with other channels it needs a proper strategy to make it's use a success. ECCO Germany | ad publica experts know how.
ECCO Brazil | ADS Communicação Corporativa celebrates 50 years of operation
In 2021, ADS celebrates an unprecedented feat in the Brazilian corporate communication market: 50 years of operation!
Culligan water solutions starts comprehensive PR campaign in Germany with ECCO
ECCO Hamburg | ad publica takes over media relations for Culligan in Germany. The US company is one of the world's leading providers of water solutions and is planning a large-scale PR offensive.