Five tips for briefing your PR agency
Briefing your PR partner is the springboard for a great campaign. While every project will be different, we have five essentials to keep in mind when briefing in your PR company.
All around the world ECCO's communication specialists are watching developments not only in our industry but also in society, politics and economy.
Briefing your PR partner is the springboard for a great campaign. While every project will be different, we have five essentials to keep in mind when briefing in your PR company.
Marketers increasingly expect data to inform decision making at all points in a campaign. Has that expectation given the industry a crutch to lean entire campaigns on single data points?
As Trump retreats to Mar-a-Lago, Nicole Webb, CEO of ECCO Australia | The Impact Agency ponders his legacy, along with a string of other celebrities and leaders who have earned the ire of the public.
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