Five tips for briefing your PR agency
Briefing your PR partner is the springboard for a great campaign. While every project will be different, we have five essentials to keep in mind when briefing in your PR company.
The ECCO Blog
All around the world ECCO's communication specialists are watching developments not only in our industry but also in society, politics and economy.
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Brand Management 
Does the communications industry rely too heavily on data?
Marketers increasingly expect data to inform decision making at all points in a campaign. Has that expectation given the industry a crutch to lean entire campaigns on single data points?
Can brands be forgiven?
As Trump retreats to Mar-a-Lago, Nicole Webb, CEO of ECCO Australia | The Impact Agency ponders his legacy, along with a string of other celebrities and leaders who have earned the ire of the public.
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