Re-integration reservations
IMPACT’s resident extrovert, Nicole Webb, explores why ‘back to normal’ feels wrong and how some brands are getting re-integration right.
IMPACT’s resident extrovert, Nicole Webb, explores why ‘back to normal’ feels wrong and how some brands are getting re-integration right.
What have we learned about ourselves and how will this change the way we communicate with one another? Frances Dwyer, General Manager at IMPACT, shares her vision for a purpose-led future.
As PR professionals, pivoting is par for the course. Ducking, weaving and finding new approaches as we negotiate with media to achieve results for clients is a perennial part of our playbook.