The ECCO Blog
All around the world ECCO's communication specialists are watching developments not only in our industry but also in society, politics and economy.
Does the communications industry rely too heavily on data?
Marketers increasingly expect data to inform decision making at all points in a campaign. Has that expectation given the industry a crutch to lean entire campaigns on single data points?
Market Insights 
Brand activism is on the rise and you need to find your authentic place in it
They are just some of the social activism movements that have spread like wildfire in recent years. Besides making the world a better place, authentic brand activism can increase brand exposure.
Selling your fish in 2020: How to communicate and market your services in the new decade
How to find orientation in a world with numerous marketing channels and opportunities? Channell Kemp of ECCO South Africa | Reputation matters looks on the beginning new decade.
Survey: Companies in Poland not ready for crisis.
First Polish study on reputation management: According to almost 95% of communication directors in Poland, reputation has an impact on financial results and protects the brand in crisis situations.
Podcasts, a powerful communications channel – One of four listens to them in Poland
Podcasts are one of the most underestimated communications channels. Recent research by ECCO Poland shows that around 25 percent of Polish people listen to them. Similar results com from the US.
DAX companies with positive sales forecast for 2018
The German economy is booming and has grown for the eighth year in a row. ECCO Munich | relatio PR have analysed the sales forecasts of the 30 largest listed German companies.
The end of discretion for private banks?
Many enterprises of other industry segments or personalities ask themselves: how do we exploit the power of far-reaching social-media channels without exposing ourselves to communication risks?
PR Trends 2017: Why we should care about Fake News, Bots, Live Video, Big Data and Dark Social
You often don’t know what to believe these days. This phenomenon is not completely new, today you have also got to cut through a jungle of buzzwords.
The consumer of the future
With the start of a new year it is important to look back to see how much progress we made last year and how much we would like to make this year.
What’s on the horizon for Public Relations in 2017?
Personalised media consumption, a crisis in conventional advertising, the amplification of contents, the influence of the dark social in social media networks and the use of the P.R.