All around the world ECCO's communication specialists are watching developments not only in our industry but also in society, politics and economy.
Marketers increasingly expect data to inform decision making at all points in a campaign. Has that expectation given the industry a crutch to lean entire campaigns on single data points?
They are just some of the social activism movements that have spread like wildfire in recent years. Besides making the world a better place, authentic brand activism can increase brand exposure.
How to find orientation in a world with numerous marketing channels and opportunities? Channell Kemp of ECCO South Africa | Reputation matters looks on the beginning new decade.
First Polish study on reputation management: According to almost 95% of communication directors in Poland, reputation has an impact on financial results and protects the brand in crisis situations.
Podcasts are one of the most underestimated communications channels. Recent research by ECCO Poland shows that around 25 percent of Polish people listen to them. Similar results com from the US.
The German economy is booming and has grown for the eighth year in a row. ECCO Munich | relatio PR have analysed the sales forecasts of the 30 largest listed German companies.
Many enterprises of other industry segments or personalities ask themselves: how do we exploit the power of far-reaching social-media channels without exposing ourselves to communication risks?
You often don’t know what to believe these days. This phenomenon is not completely new, today you have also got to cut through a jungle of buzzwords.
With the start of a new year it is important to look back to see how much progress we made last year and how much we would like to make this year.
Personalised media consumption, a crisis in conventional advertising, the amplification of contents, the influence of the dark social in social media networks and the use of the P.R.
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