All around the world ECCO's communication specialists are watching developments not only in our industry but also in society, politics and economy.
ECCO Munich research shows: Stock exchange companies create numerous new jobs in the year of the IPO. The 14 German companies that went public in 2021, hired around 8,500 new employees.
Marketers increasingly expect data to inform decision making at all points in a campaign. Has that expectation given the industry a crutch to lean entire campaigns on single data points?
They are just some of the social activism movements that have spread like wildfire in recent years. Besides making the world a better place, authentic brand activism can increase brand exposure.
How to find orientation in a world with numerous marketing channels and opportunities? Channell Kemp of ECCO South Africa | Reputation matters looks on the beginning new decade.
Podcasts are one of the most underestimated communications channels. Recent research by ECCO Poland shows that around 25 percent of Polish people listen to them. Similar results com from the US.
The German economy is booming and has grown for the eighth year in a row. ECCO Munich | relatio PR have analysed the sales forecasts of the 30 largest listed German companies.
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