PR ‘noise’ can buzz off
In a post-social media, AI-fuelled, globally-connected world the last thing IMPACT’s general manager, Frances Dwyer, expects to receive is a brief calling for a “quick campaign to generate ‘buzz’.
The ECCO Blog
All around the world ECCO's communication specialists are watching developments not only in our industry but also in society, politics and economy.
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Public Affairs 
Podcasts, a powerful communications channel – One of four listens to them in Poland
Podcasts are one of the most underestimated communications channels. Recent research by ECCO Poland shows that around 25 percent of Polish people listen to them. Similar results com from the US.
How do survey incentives influence data quality?
Without incentives it is sometimes hard to find participants for a survey. But how does this affect data quality?
ECCO World Cup study: Portugal is social media champion thanks to Ronaldo
Portugal already won an inofficial World Cup: According to ECCO research their team has got the most social media followers among the 32 participants of FIFA worldcup 2018 in Russia.
Five essential questions for measuring PR success
How to measure success in PR? This question is one of the central discussion topic since the industry exists. Here are some interesting views from down under by Senior Account Manager Katie Eastment.
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