The role of PR in tackling pandemics
The Covid-19 pandemic necessitated the need for coordinated communication to citizens across the globe. What are the key communications learnings from how the world approached Covid-19?
All around the world ECCO's communication specialists are watching developments not only in our industry but also in society, politics and economy.
The Covid-19 pandemic necessitated the need for coordinated communication to citizens across the globe. What are the key communications learnings from how the world approached Covid-19?
Chris Shedy, ECCO Australia | IMPACT’s long time media training partner, says: Media training can transform even the most media-shy spokespeople into headline-grabbing thought leaders.
The way in which PR is executed has changed considerably in the past decade. Today technology has moved on at pace and brands and businesses can reach their audiences through 24-hour news channels.
ECCO Hamburg | ad publica takes over media relations for Culligan in Germany. The US company is one of the world's leading providers of water solutions and is planning a large-scale PR offensive.
To get a better understanding into this new(ish) medium we look at why they are so popular, what makes the good ones great, and other insights into the world of podcasts.
Is the public’s trust in the media on the line?
Click below to read insights into truth and authority and how this impacts how we consume the news, with resident Behavioural Specialist, Kris White.
In a post-social media, AI-fuelled, globally-connected world the last thing IMPACT’s general manager, Frances Dwyer, expects to receive is a brief calling for a “quick campaign to generate ‘buzz’.
As PR professionals, pivoting is par for the course. Ducking, weaving and finding new approaches as we negotiate with media to achieve results for clients is a perennial part of our playbook.
How can high technology enhance road safety? The answer to this question is the core element of the communications strategy now nominated for one of the most renowned German PR awards.
ECCO Australia | The IMPACT agency is one of the founding members of The Bushfire PR Alliance. It unites the PR Industry in Aid of Communities Impacted by Bushfires.
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