PR ‘noise’ can buzz off
In a post-social media, AI-fuelled, globally-connected world the last thing IMPACT’s general manager, Frances Dwyer, expects to receive is a brief calling for a “quick campaign to generate ‘buzz’.
ECCO Network News
All around the world ECCO's communication specialists are watching developments not only in our industry but also in society, politics and economy.
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Public Affairs 
The pivot playbook – where and how to pitch in a changed media landscape
As PR professionals, pivoting is par for the course. Ducking, weaving and finding new approaches as we negotiate with media to achieve results for clients is a perennial part of our playbook.
Communication strategy for a live saving device shortlisted for International German PR Prize
How can high technology enhance road safety? The answer to this question is the core element of the communications strategy now nominated for one of the most renowned German PR awards.
Australia: Communications support for communities devastated by the recent bushfires
ECCO Australia | The IMPACT agency is one of the founding members of The Bushfire PR Alliance. It unites the PR Industry in Aid of Communities Impacted by Bushfires.
Five essential questions for measuring PR success
How to measure success in PR? This question is one of the central discussion topic since the industry exists. Here are some interesting views from down under by Senior Account Manager Katie Eastment.
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