The ECCO Blog
All around the world ECCO's communication specialists are watching developments not only in our industry but also in society, politics and economy.
Brand activism is on the rise and you need to find your authentic place in it
They are just some of the social activism movements that have spread like wildfire in recent years. Besides making the world a better place, authentic brand activism can increase brand exposure.
Social Media 
How does Clubhouse fit into the communications mix?
Clubhouse is latest hype in Social Media. As with other channels it needs a proper strategy to make it's use a success. ECCO Germany | ad publica experts know how.
Why podcasts keep peaking in popularity
To get a better understanding into this new(ish) medium we look at why they are so popular, what makes the good ones great, and other insights into the world of podcasts.
Is the public’s trust in the media on the line?
Is the public’s trust in the media on the line?
Click below to read insights into truth and authority and how this impacts how we consume the news, with resident Behavioural Specialist, Kris White.
International Research by ECCO: Corona doesn’t change top CEO’s communications habits
International ECCO survey: Top CEOs stick to their communications habits through the Corona crisis. Only those already active on social media use them now.
Promoting a Brand on LinkedIn
Continental Opony Polski, local branch of one of the worlds largest automotive suppliers, decided to boost its LinkedIn presence by working with ECCO Poland | On Board Think Kong.
Social Media Switzerland 2018: 5 Learnings
Social media in Swiss companies 2018. The Bernet ZHAW study shows more and more experience, resources and a strategic view. Too often, social media applications are limited to projects or departments.
Social Media Switzerland 2018: How are companies and organisations doing? Study by Bernet Relations
9 out of 10 companies are active in the social web. Quantitative growth is decelerating at a high level. An overview of the results of our latest social media study.
Podcasts, a powerful communications channel – One of four listens to them in Poland
Podcasts are one of the most underestimated communications channels. Recent research by ECCO Poland shows that around 25 percent of Polish people listen to them. Similar results com from the US.
ECCO World Cup study: Portugal is social media champion thanks to Ronaldo
Portugal already won an inofficial World Cup: According to ECCO research their team has got the most social media followers among the 32 participants of FIFA worldcup 2018 in Russia.