Twitter Quo Vadis?
Twitter is in crisis. Elon Musk has been undermining user trust with controversial policies and is already threatening bankruptcy. What does this mean for the communications industry? Stay or run?
The ECCO Blog
All around the world ECCO's communication specialists are watching developments not only in our industry but also in society, politics and economy.
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ECCO Conference: Insight into the "creator economy"
ECCO members from all over the globe met in Stockholm. Read Nicole Webb's report on insight provided by guest speaker Jacqueline Kothbauer talking about Metaverse and the "creator economy".
The role of PR in the age of social media
The way in which PR is executed has changed considerably in the past decade. Today technology has moved on at pace and brands and businesses can reach their audiences through 24-hour news channels.
Market Insights 
We test BeReal - the "real" experience
We have only recently started to hear about the social media app BeReal, although it has been around since 2020. Is it just a hype or is BeReal developing into an established social media channel?
What to achieve with podcasts – and why the future is video
Podcasts are booming. Guest blogger Christoph Soltmannowski sees the future of it in the moving image. He explains why and shares with us the seven biggest learnings from his work.
Brand activism is on the rise and you need to find your authentic place in it
They are just some of the social activism movements that have spread like wildfire in recent years. Besides making the world a better place, authentic brand activism can increase brand exposure.
How does Clubhouse fit into the communications mix?
Clubhouse is latest hype in Social Media. As with other channels it needs a proper strategy to make it's use a success. ECCO Germany | ad publica experts know how.
Why podcasts keep peaking in popularity
To get a better understanding into this new(ish) medium we look at why they are so popular, what makes the good ones great, and other insights into the world of podcasts.
Is the public’s trust in the media on the line?
Is the public’s trust in the media on the line?
Click below to read insights into truth and authority and how this impacts how we consume the news, with resident Behavioural Specialist, Kris White.
International Research by ECCO: Corona doesn’t change top CEO’s communications habits
International ECCO survey: Top CEOs stick to their communications habits through the Corona crisis. Only those already active on social media use them now.
Promoting a Brand on LinkedIn
Continental Opony Polski, local branch of one of the worlds largest automotive suppliers, decided to boost its LinkedIn presence by working with ECCO Poland | On Board Think Kong.
Social Media Switzerland 2018: 5 Learnings
Social media in Swiss companies 2018. The Bernet ZHAW study shows more and more experience, resources and a strategic view. Too often, social media applications are limited to projects or departments.
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