All around the world ECCO's communication specialists are watching developments not only in our industry but also in society, politics and economy.
Organisations need to find different and better ways to conduct business during a global pandemic. Engaging and listening to employees are a top priority, but real insights need a local angle.
Marketers increasingly expect data to inform decision making at all points in a campaign. Has that expectation given the industry a crutch to lean entire campaigns on single data points?
ECCO-members from all parts of the world had gathered to discuss the impact of the Sustainable Development Goals (SDG).
They are just some of the social activism movements that have spread like wildfire in recent years. Besides making the world a better place, authentic brand activism can increase brand exposure.
We transformed the planned tastings into digital events at an early stage and we are certain that this format is not an interim solution.
Clubhouse is latest hype in Social Media. As with other channels it needs a proper strategy to make it's use a success. ECCO Germany | ad publica experts know how.
In 2021, ADS celebrates an unprecedented feat in the Brazilian corporate communication market: 50 years of operation!
ECCO Hamburg | ad publica takes over media relations for Culligan in Germany. The US company is one of the world's leading providers of water solutions and is planning a large-scale PR offensive.
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