As PR professionals, pivoting is par for the course. Ducking, weaving and finding new approaches as we negotiate with media to achieve results for clients is a perennial part of our playbook.
The COVID-19 pandemic has restricted face-to-face meetings and travel. However, negotiations and deal-making are sill possible, explains Thorsten Hofmann, head of the C4 Center for Negotiation.
ECCO Hamburg | ad publica won an International German PR Award in the category ‘Technology and Innovation’ for its public relations campaign for Hamburg firm LUIS Technology