In one of his latest entries, Thorsten discusses Donald Trump’s negotiation strategy and what implications the President’s entrepreneurial viewpoint on politics has for the US. In his most recent blog entry, Thorsten analyses the on-going conflict between the German flagship aviation carrier Lufthansa and its pilots union regarding their salaries and pensions. He argues that strategic negotiation mistakes weaken the union’s position and give more public support to the airline’s management restructuring ambitions. Read more...
Five tips for briefing your PR agency
Briefing your PR partner is the springboard for a great campaign. While every project will be different, we have five essentials to keep in mind when briefing in your PR company.