Five tips for briefing your PR agency
Briefing your PR partner is the springboard for a great campaign. While every project will be different, we have five essentials to keep in mind when briefing in your PR company.
Negotiate aggressively – When it helps!
Thorsten Hofmann, Managing Director of ECCO Berlin | Advice Partners and head of the Institute for Crisis, Change and Conflict Communication C4, takes a look at Boris Johnson’s bargaining strategy and explains under which circumstances an aggressive negotiation approach can pay off. Read the full article "Negotiate aggressively – When it helps!" on his negotiation-blog.eu.
Latest Articles
Book tip: Immune – an excursion through the immune system
German author Philipp Dettmer takes us on a journey through our immune system. The book provides orientation in times of rampant disinformation. And it shows how exemplary science communication works.
What to achieve with podcasts – and why the future is video
Podcasts are booming. Guest blogger Christoph Soltmannowski sees the future of it in the moving image. He explains why and shares with us the seven biggest learnings from his work.
What is the State of the African PR landscape?
The Public Relations and Communications Association (PRCA) Africa has launched a study examining the state of the PR and communications industry in Africa conducted by ECCO South Africa.
You and your internal climate – how to get real insights
Organisations need to find different and better ways to conduct business during a global pandemic. Engaging and listening to employees are a top priority, but real insights need a local angle.
Does the communications industry rely too heavily on data?
Marketers increasingly expect data to inform decision making at all points in a campaign. Has that expectation given the industry a crutch to lean entire campaigns on single data points?
Five steps towards a sustainability strategy
As more countries around the world are shifting toward a circular economy, the business community is also expected to work within the ecological boundaries.
Content for the new-age brain – the essentials
Fast-paced, multi-screen living is changing our brains. We spoke to the king of Australian citizen neuroscience, Phil Dye, for content essentials to connect with digital-age minds.
“Communication is key to realize the sustainable development goals (SDG’s) of UNs Agenda 2030”
ECCO-members from all parts of the world had gathered to discuss the impact of the Sustainable Development Goals (SDG).
Brand activism is on the rise and you need to find your authentic place in it
They are just some of the social activism movements that have spread like wildfire in recent years. Besides making the world a better place, authentic brand activism can increase brand exposure.