In a post-social media, AI-fuelled, globally-connected world the last thing IMPACT’s general manager, Frances Dwyer, expects to receive is a brief calling for a “quick campaign to generate ‘buzz’.
Podcasts, a powerful communications channel – One of four listens to them in Poland
Similar research results are reported from the US. New York Times writes: "The number of podcast listeners has increased sharply this year, according to a new report. More than half the people in the United States have listened to one, and nearly one out of three people listen to at least one podcast every month. Last year, it was more like one in four."
International ECCO survey: Top CEOs stick to their communications habits through the Corona crisis. Only those already active on social media use them now.
IMPACT’s Gabi Selwyn explores the new communication imperatives for engaging with audiences at a local level.