Why ethics and reputation matter in Africa

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PR ‘noise’ can buzz off

In a post-social media, AI-fuelled, globally-connected world the last thing IMPACT’s general manager, Frances Dwyer, expects to receive is a brief calling for a “quick campaign to generate ‘buzz’.

Grassroots campaigns in the post-print era

IMPACT’s Gabi Selwyn explores the new communication imperatives for engaging with audiences at a local level.