28 Jan 2021

Culligan water solutions starts comprehensive PR campaign in Germany with ECCO

Beverage, technology and sales know-how as well as internationality were the decisive factors in the pitch. The Hamburg based agency will take on the classic B2B PR work.
Culligan water dispenser

The well-known water dispenser are only one of Culligan’s high-tech product lines for water filtration and treatment.s


Culligan has some of the most technologically advanced and modern products for water filtration and treatment in its portfolio. The company’s innovations include water softeners, drinking water systems, solutions for the private home as well as for companies and the water industry.Founded in 1936 in Illinois, Culligan is today a global technology company focused on ecological, cost-saving and sustainable solutions for improving drinking water for people and nature alike. For example, Culligan is an innovation driver in plastic prevention in the private and public sectors. The Americans now want to tackle the B2B market more strongly in Germany and grow for the first time through a PR offensive.

Marcel Magner, Director Marketing at Culligan: “With water dispensers that are piped or equipped with gallons, a lot of money and time can be saved in companies, municipalities and the health sector. This potential is still largely untapped in Germany.” In addition, the products score points with their sustainability: “Most German companies are still in the process of improving their CO₂ balance and reducing their plastic consumption. Here, Culligan is a strong partner that improves both balances at the same time.”

Martina BiesterfeldA dedicated team with all the required strengths will take over the activation of various target groups through classic press relations and digital projects. ECCO Hamburg | ad publica managing director Martina Biesterfeldt also sees the agency on a good course with the new budget: “We convinced the client with several strengths. On the one hand, our food and beverage expertise, which we have been using very profitably for companies in B2C and B2B for years. Secondly, we have a history of extremely successful market launches and offensives. And last but not least, our internationality, which we have been increasingly pursuing for a number of years now, has had an impact here. We are very much looking forward to this task with technologically and ecologically exciting content in the service of a global player that has stood for excellence in its field for many years.”

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