22 Aug 2022

Sage Appliances continues success story with ECCO

ECCO Hamburg | ad publica welcomes Sage Appliances to its client roster. The Autralian brand for high-quality small kitchen appliances has become the market leader for trendy portafilter coffee machines since its market launch in Germany in 2018. ad publica’s lifestyle team has now taken over PR activities in Germany and is widening the market scope beyond the beloved coffee.

Astra, Holsten, Rémy Martin, Baron Philippe de Rothschild or Charles Heidsieck: when it comes to beverages, ad publica is one of Germany’s leading agencies and has held a growing portfolio of attractive brands for years. Against this background, the DACH division of Sage Appliances has also chosen the Hamburg agency.

The brand for premium small kitchen appliances with Australian roots has only been on the German market since 2018 and had already catapulted to market leader in the area of hip espresso machines after only one year of presence.Managing Director Martina Biesterfeldt said. “With wine, champagne or spirits, it’s all about the finest aromatic nuances. And it’s the same with coffee. Coffee has developed in three major trend waves from an arbitrary beverage to a specialty that gains excellence through location, terroir – and of course preparation. Sage is a pioneer and first mover in this area, because its portafilter machines enable enjoyment as if from a barista at home.”

But in their public relations work, the ad publicans push the entire Sage product portfolio. “We also use our great food expertise for Sage. Because in addition to the portafilter machines, Sage has a select portfolio of design-strong small kitchen appliances that also aim for excellence in taste and handling in their field – from pizza ovens to hot-air fryers. These are very trend-conscious appliances for epicureans, and we are pleased to be able to provide our contacts with information about them.” In addition to traditional press relations, ad publica is also responsible for influencer relations as well as events.

Sage EMEA Marketing Director Lee Walker-Quinn welcomes the cooperation with the specialists from Winterhude: “ad publica convinced us with its content expertise and creative potential.”

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